Andreas Schilling, Managing Director at Burda Community Network further: “We regard the service provided to Coppenrath & Wiese as a trendsetting example for the combination of print, online and full-video. We are delighted about the unique and innovative advertising concept we have developed together with our customer and the media agency."

“Coppenrath & Wiese cakes are primarily bought on special occasions like holidays or family get-togethers,” explains Dorothee Reiering, Head of Marketing at Conditorei Coppenrath & Wiese. “The cross-media cooperation helps us demonstrate that our cakes and pastry can sweeten people’s lives at many different occasions.”

The effect of this message on the target group will be evaluated by pilot in an accompanying research project. Stephan Dietzschold, media coordinator at pilot, is already convinced of the campaign’s success: “With the sweepstakes on www.geniesser-gesucht.de, we get our target group actively involved as the participants have to do something themselves. Consequently, they will deal closely with the products of Conditorei Coppenrath & Wiese."