Comprehensive multi-magazine, cross-media concept on the subject FUTURE accompanying the launch of the new A4 Avant and A3 Convertible.
The idea is to focus communication activities about these vehicles on people instead of traditional product images.

AUDI and BCN initiate the subject of future visions in cooperation with the selected Burda media brands BUNTE, FOCUS, FOCUS-MONEY, AMICA, ELLE, INSTYLE and PLAYBOY. The protagonists: representatives of the present, talented newcomers from a variety of fields (architecture, fashion, media and science), both women and men, tomorrow’s writers and intellectuals who are bound to shape the future with their actions and ideas. A uniting statement establishes the relationship between these individuals and the new Audi A4 Avant and the A3 Convertible.

But the campaign is not only about presenting some people’s visionary thoughts. This is why Audi and Hubert Burda Media have set up the Future Award. Everybody is called to submit their innovative ideas about the environment, technological questions, communication, design, education or art to the initiators in the form of concepts, scripts, drafts, models or images. The media platform for all “Visionen für Morgen (Visions for Tomorrow)” is the micro site of the same name (www.visionen-fuer-morgen.de). The site also provides specifically created web clips featuring detailed information on the award, the protagonists, the two vehicles as well as submission samples. The creator of the most exciting idea will receive an Audi A3 Convertible or Audi A4 Avant.

Print, Online, Movie