United Ambient Media (UAM) is the perfect cooperation partner for HUBERT BURDA MEDIA in terms of reaching out to the young and mobile generation.
The media of UAM are integrated into the leisure time of young people: they encounter EDGAR in bars and clubs, in video rental stores and in restaurants.

And UAM advertising reaches the target group in a relaxed and positive environment. Young adults have top potential and are particularly receptive to innovative advertising measures – if they are good and presented in the right setting. The target group perceives UAM's media as being credible and are happy to use them of their own accord. Various attention-grabbing offers are available for communication purposes.

A hit among young target groups
Together with the diverse range of magazines offered by HUBERT BURDA MEDIA, United Ambient Media offer the best conditions for reaching young target groups. While ads in magazines generate awareness and thus guarantee wide coverage for the ad message, UAM can target young trendsetters in their leisure time. Together, HUBERT BURDA MEDIA and UAM can tap into this top potential in the advertising market.


Since 1992, EDGAR has been the market leader in freecards in terms of popularity and quality. With an extensive nationwide network of displays in selected popular eateries, entertainment and leisure outlets, EDGAR freecards effectively reach the young target group with a minimum of coverage waste.
UAM distributes around 10 million freecards per month, deliberately mixing commercial and artistic motifs. Advertising thus benefits from an interesting editorial environment.

Just like freecards, UAM's indoor posters are integrated into the leisure environment of the target group. They are put up in trendy restaurants, cafes, bars and clubs in the form of eye-catching, illuminated installations and in simple poster frames, attracting attention in all the places young people hang out and look for entertainment.

The innovative formats and popular motifs of the Edgar e-cards take on a whole new dynamic of their own online: if the target group likes the motif, they pass it on to others. This is the snowball effect that online advertising needs. What's more, no other medium can convey advertising messages like this: with animation, sound, interactive games and links. And it works: Edgar.de is Germany's most-visited e-card site.

Advertisers can use United Ambient Media to present their product samples and promotional articles to their target audience. Whether handed out by staff or displayed in dispensers, free samples are always well received by the target group in restaurants, bars and video rental stores. What's more, the distribution of samples in video rental stores and multimedia centers can be controlled and targeted – and it takes place in an interesting leisure environment as well.