SUPERillu is the most widely read consumer magazine in the eastern German states, absolutely dominant with a record penetration of 22.1 % in its circulation area. Other current opinion-forming magazines have a clear deficit in eastern Germany. For example, SUPERillu reaches 32% more readers than Der Spiegel, Focus, Stern and BUNTE together.

The high response to our editorial topics speaks for our readers’ tremendous attachment to "their illu". That’s our secret to success, i.e. we report for the East Germans, not about them. A single booking in SUPERillu reaches 3.47 million readers from all age groups.

Our Advertising Department can furnish you with know-how on the market in the eastern German states in its studies Markenrealitäten 3 (Brand Realities 3), Lebenswelten Ost (Life and Environs in the East) and Das Deutsch-Deutsche Geheimnis (Secret of East and West Germany) as well as further branch-specific materials, all of which can be ordered free of charge.

20 years after German reunification, SUPERillu still pursues the goal of uniting East and West Germany, and expresses this with the slogan "Together we’re super!"

*Quelle: ma 2010 I