Playboy is THE premium lifestyle magazine for men with a unique market position. Like no other magazine Playboy spotlights the exciting sides of life – beautiful and desirable women. It looks into men’s hearts and focuses on what interests them: fascinating technologies, stylish fashion, diversified travel and enjoyment pages, as well exciting feature articles on art and culture. Playboy also entertains its readers with excellent interviews and reports.

This unique mixture of topics and continual brand cultivation makes Playboy not only the most well-known men’s magazine (55.6 million people = 86% of the German population) but with 1.67 million readers Germany’s most successful one!

Source: AWA 2009